About AM

Founded by jewelry designer Abdelrahman Mohamed, AM Luxury Jewelry is a brand built on passion, vision, and an unwavering commitment to excellence. The journey began in 2020 with a simple yet powerful idea: to create jewelry that carries meaning and leaves a lasting impression. Starting with online sales, Abdelrahman introduced his unique designs to the world — each piece crafted with intention, elegance, and a personal touch.

In 2021, the brand began showcasing its collections at local bazaars, quickly gaining recognition for its custom-made pieces and refined aesthetic. The expansion continued with the opening of the first AM Luxury branch in Park Mall in 2023, followed by the Mall of Egypt location in 2024 — marking key milestones in a journey defined by bold steps and visionary growth.

Driven by a love for innovation and a desire to stand apart, Abdelrahman introduced Permanent Jewelry to the Egyptian market in 2022, becoming the first brand in the country to offer this service. Soon after, Custom Engraving and the Charm Bar experience were added — allowing customers to personalize their pieces and turn meaningful moments into timeless keepsakes.

At AM Luxury Jewelry, we believe in more than just beauty — we believe in stories, in sentiment, and in standing out. Every creation is a reflection of our founder’s passion, dedication, and belief that jewelry should be as unique as the person wearing it.